The 10 Rules of Branding

Auteur: Tai, Jacky
Auteur: Chew, Wilson
Editeur: Marshall Cavendish Editions
Publication: 2007
ISBN: 978-981-261-386-8
 
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If you are involved in running a business and beginning to wonder when you should start to look into branding (how does it work, anyway?), brace yourself. According to Jacky Tai and Wilson, you should have started your branding exercise yesterday! Transforming Your Business Into a Brand distills the two authors' wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide for everyone involved in branding.
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