The Talent War is the 21st century's definitive guide to modern business corporations' most pressing problems: identifying and attracting talented people, and inducing them to stay in the organisation. As much of the developed world faces a rapidly ageing population and an entirely different mindset towards work emerges amongst a new generation of working individuals, companies nowadays can no longer rely on traditional, preset ideas and methods of attracting and retaining good staff. As the power of choice shifts from employer to employee, values and an ideal workplace environment will be more important than ever before for any business that hopes to be sustainable. a new dynamic between bosses and employees is imperative. Kerry Larkan's The Talent War will show you how to become an 'employer of choice', and attract the best and the brightest on offer, and more crucially, to keep them working for you.