Auteur: Jackson, Brad
Editeur: Taylor & Francis
Publication: 2001
ISBN: 978-0-415-24946-1
e-ISBN: 978-0-203-47199-9
Editeur: Taylor & Francis
Publication: 2001
ISBN: 978-0-415-24946-1
e-ISBN: 978-0-203-47199-9
Since the 1980s, popular management thinkers, ‘gurus’, have promoted a number of performance improvement programs and management fashions which have greatly influenced both the everyday conduct of organizational life and the preoccupations of academic researchers. This book provides a rhetorical critique of the management guru and management fashion phenomenon, building on the important theoretical progress that has recently been made by a small, but growing band of management researchers.
Fantasy theme analysis, a dramatically-based method of rhetorical criticism, is conducted to critique three of the most important management fashions to have emerged during the 1990s:
Voir toute la description
Fantasy theme analysis, a dramatically-based method of rhetorical criticism, is conducted to critique three of the most important management fashions to have emerged during the 1990s:
- the re-engineering movement promoted by Michael Hammer and James Champy
- the effectiveness movement led by Stephen Covey
- the learning organization movement inspired by Peter Senge and his colleagues.
Score
0
Thématiques
Sujets
Tags
Dossiers
Présent dans 0dossiers publics
Dossiers
Présent dans 0dossiers privés
Notes
0
Groups
0
Commentaires
Videos
