Auteur: Curry, Jeffrey Edmund
Editeur: World Trade Press
Publication: 2009
Edition n°: 3
ISBN: 978-1-60780-007-1
Editeur: World Trade Press
Publication: 2009
Edition n°: 3
ISBN: 978-1-60780-007-1
This book will transform your export operation into a market-driven, profit-making enterprise by teaching you to employ international marketing methods and strategies used by successful firms worldwide. International Marketing is a comprehensive primer for those new to international marketing as well as those who need to make certain they are taking advantage of every opportunity the marketplace provides.
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