How honest people lost out to hard sell
Auteur: Gabay, Jonathan
Editeur: Marshall Cavendish Editions
Publication: 2009
ISBN: 978-1-905736-51-5
e-ISBN: 978-981-4312-34-9
Editeur: Marshall Cavendish Editions
Publication: 2009
ISBN: 978-1-905736-51-5
e-ISBN: 978-981-4312-34-9
How do brands profit from war? When did brands endorse rascism? How do terrorists use the Web to recruit extremists? Who really controls the world's greatest sports? How does business profit from green consumers? Where does the line between propaganda and marketing stop? You are about to discover that everything you ever suspected about spin doctors, corporations and politicians is in fact true!
This controversial book is the missing volume in every business library and consumer's home. As a social documentary, it reveals the fascinating untold stories behind the world s most powerful social, commercial, religious and political branded organisations that have shaped the world.
Decade-by-decade, Jonathan Gabay reveals the pyschological, cultural and business strategies used to make people crave goods, services and causes to the extent of selling their very souls.
Voir toute la description
This controversial book is the missing volume in every business library and consumer's home. As a social documentary, it reveals the fascinating untold stories behind the world s most powerful social, commercial, religious and political branded organisations that have shaped the world.
Decade-by-decade, Jonathan Gabay reveals the pyschological, cultural and business strategies used to make people crave goods, services and causes to the extent of selling their very souls.
Score
0
Thématiques
Sujets
Tags
Dossiers
Présent dans 0dossiers publics
Dossiers
Présent dans 0dossiers privés
Notes
0
Groups
0
Commentaires
Videos
