How to create future growth and competitive strength

Auteur: Wright, Howard
Editeur: Cyan Books
Publication: 2007
ISBN: 978-1-905736-05-8
e-ISBN: 978-981-4312-56-1
 
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How to deliver on the promise when it comes to innovation in business.

Innovation (that combination of invention and exploitation) has for the past 10 years been seen as vital to the success of businesses around the world. The amount of time devoted to discussing innovation at the recent World Economic Forum held at Davos clearly shows its continued importance. Innovation promises a lot, and many companies (big and small) recognize its potential. Yet, companies have found out how difficult it can be to implement successfully innovation programs and strategies.

This book, by a leading innovation practitioner and consultant, seeks to help individuals and companies achieve their innovation ambitions. Howard Wright highlights the key reasons for companies failing in innovation and how they can be avoided. He then provides a practical, ten-step framework for planning and implementing innovation projects, which any company can apply. The author provides genuine insight and understanding of the factors that can make or break an innovation project.
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