It is by making innovation an intimate, intentional part of the business that A. G. Lafley – the Jack Welch of the 21st century – has recently transformed Procter & Gamble from a $39 into a $76 billion dollar company that touches more than 3 billion people around the world. On the brink of collapse when he joined in 2000, it became a model for growth and innovation.

In this inspiring and practical book Lafley explains how making innovation more than just a stand-alone activity enabled him to turn around growth, productivity and the bottom line. As this book shows, innovation can become a reliable and repeatable game-changer for any business in all areas of the organisation, from the CEO’s desk to the everyday activities of each employee.

By using new insights and easy-to-relate-to stories from P and G and other companies – describing, for example, the best way to brainstorm, and the “innovation portfolio” – this book is destined to become as influential as Good to Great and as Charan’s own bestseller, Execution.