Auteur: McCartney, Sarah
Editeur: Marshall Cavendish Editions
Publication: 2011
ISBN: 978-981-4328-19-7
e-ISBN: 978-981-4346-72-6
 
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If you're reluctant, nervous or truly terrified, start here.

'Online Marketing in 7 Days' is a creative approach for everyone who can't avoid it any longer. No marketing jargon, no techie talk, no rash promises. Just clear helpful encouragement.

Advice on how to do it yourself, when to bring in an expert, and what to tell them so you get good value and an approach that suits your own organisation.

"Sarah McCartney isn't just a wonderfully engaging communicator in her own right. She's also brilliant at showing othres how to create more effective business communications, and - which can come as a surprise - just how much fun you can have doing so." - Tom Scott, Senior lecturer MA Professional Writing, University College Falmouth.
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