Understanding the nature of cultural diversity is one thing; managing it day-to-day is quite another!

When doing business internationally, culture shock - and sometimes culture clash - is unavoidable. John Mole's Mind Your Manners: Managing Business Cultures in the New Global Europe is a comprehensive guide that explores cultural aspects of dozens of individual European countries. Now in a fully expanded and updated third edition, Mind Your Manners includes every country - from the Baltics to the Balkans - applying for membership to the European Union, the world's biggest global market, and many others.

Based on interviews, surveys and workshops with more than a thousand managers (of fifty nationalities), Mind Your Manners describes Europe's extraordinary political, economic and social changes and their effects on the way we work together. New chapters on diversity, change, body language and negotiation identify the key elements that shape the business and cultural environment of the continent, and 'Euroquizzes' will test your knowledge and demonstrate the broad cultural spectrum of European nations.

More than a mere catalog, Mind Your Manners is a must-read for anyone who intends to succeed in the European Union.