How smart entrepreneurs and intrapreneurs transform a small idea into a big brand
Editeur: Nicholas Brealey Publishing
Publication: 2012
ISBN: 978-1-85788-581-1
e-ISBN: 978-1-85788-995-6
From the grassroots growth of beverage brands like Red Bull, and Honest Tea, to the exploding growth of digital brands like Twitter, and Groupon — successful companies of all types and sizes begin with three things: an entrepreneur, a winning idea, and a brand strategy. Branding expert Catherine Kaputa, founder of SelfBrand LLC, uses dozens of US and international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same.
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